Privacy Policy of HeatherVale Cleaners
This Privacy Policy describes how HeatherVale Cleaners collects, uses, and protects your personal information when you use our services or visit our online platform. We are committed to protecting your privacy and handling your data in an open and transparent manner, in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.
1. Information We Collect
We may collect various types of information, including personal data, to provide and improve our dry cleaning and textile care services. This information generally falls into the following categories:
- Information You Provide Directly: This includes personal and contact details you provide when you place an order, make an inquiry, sign up for our services, or communicate with us. This may include your name, address, email address, phone number, and payment information.
- Transaction Data: Details about the services you purchase from us, including garment type, service history, and payment details (though we do not store full payment card numbers on our servers).
- Website Usage Data: Information about how you interact with our online platform, such as IP address, browser type, operating system, referral sources, pages viewed, and the duration of your visit. This data is collected using cookies and similar technologies.
- Communication Data: Records of your communications with us, including emails, phone calls, and messages through our online platform or social media.
2. How We Use Your Information
Your information is used for the following purposes:
- To Provide Our Services: Fulfilling your dry cleaning, alteration, stain removal, leather care, and wedding dress preservation requests, managing your orders, and processing payments.
- Communication: To communicate with you regarding your orders, services, inquiries, and to send you updates or notifications relevant to our services.
- Service Improvement: To understand how our services are used, gather feedback, and continuously improve the quality and efficiency of our dry cleaning and textile care solutions.
- Marketing and Promotions: With your consent, we may send you information about our new services, special offers, or promotions that may be of interest to you. You can opt out of these communications at any time.
- Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.
3. Legal Basis for Processing Personal Data
We only process your personal data where we have a valid legal basis to do so, as defined by UK GDPR. This includes:
- Performance of a Contract: Necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., fulfilling your dry cleaning order).
- Legitimate Interests: Necessary for our legitimate interests (or those of a third party) where your interests and fundamental rights do not override those interests (e.g., improving our services, preventing fraud).
- Consent: Where you have given explicit consent for us to process your personal data for a specific purpose (e.g., sending marketing communications).
- Legal Obligation: Necessary for compliance with a legal obligation to which we are subject.
4. Sharing Your Information
We do not sell your personal data. We may share your information with:
- Service Providers: Third-party vendors and service providers who perform functions on our behalf, such as payment processors, IT support, or analytics providers. These parties are contractually obligated to protect your data and only use it for the purposes for which it was provided.
- Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.
5. Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. This includes using secure servers, encryption for sensitive data, and restricting access to personal data to authorised personnel only.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, we will retain customer transaction data for up to 7 years for tax and accounting purposes. Usage data for our online platform may be retained for shorter periods unless a longer retention period is required by law or for security purposes.
7. Your Data Protection Rights
Under UK GDPR, you have the following rights concerning your personal data:
- The Right to Be Informed: About how your personal data is being used.
- The Right of Access: To access your personal data (commonly known as a "data subject access request").
- The Right to Rectification: To have inaccurate personal data rectified, or completed if it is incomplete.
- The Right to Erasure ( "Right to Be Forgotten"): To request the deletion or removal of personal data where there is no compelling reason for its continued processing.
- The Right to Restrict Processing: To "block" or suppress the processing of your personal data in certain circumstances.
- The Right to Data Portability: To obtain and reuse your personal data for your own purposes across different services.
- The Right to Object: To object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority, and direct marketing.
- Rights in Relation to Automated Decision Making and Profiling: Regarding automated individual decision-making and profiling.
To exercise any of these rights, please contact us using the details provided below.
8. Cookies and Tracking Technologies
Our online platform uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand where our visitors are coming from. You can control cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of our site.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
HeatherVale Cleaners
2847 Roseberry Lane
Suite 3A
Manchester, Greater Manchester
M14 5RT, United Kingdom
Phone: +44 161 555 4782